The Robotics Institute’s Home Exploring Robot Butler, better known as HERB, is featured in a YouTube video that is part of Oreo’s ongoing “Cookie vs. Creme” campaign. The video, shot Feb. 12 in the Personal Robotics Lab in Newell-Simon Hall, debuted March 8.

Carnegie Mellon has produced a “behind the scenes” video regarding HERB’s video shoot for Oreo. And check out HERB’s new website.

HERB, a two-armed, mobile robot, twists an Oreo apart and scrapes off what it terms “the precious creme” in the video, the fourth and final “Oreo Separator” machine in the online series. Sidd Srinivasa, associate professor of robotics, and Pras Velagapudi, project scientist, play prominent roles as well.